CSR Active - Activating CSR

"How to" for Senior Management
::	How can you maximize your existing CSR investment and make it sustainable with limited corporate resources?
::	How can you convert your philanthropic efforts into REAL CSR?
::	How difficult is it to track and measure CSR outputs?
::	How to collaboratively engage with external stakeholders ?
::	How to set up a CSR policy in an effective manner so that it impacts various stakeholders such as employees, customers, press or suppliers in a non-fragmented but integrated way?
::	How to ensure your company or industry won’t fall under the radar of activists and NGOs pointing at non-responsible practices you may not even be aware of?
::	How to go beyond rules compliance – moving from a reactive approach to a pro-active sustainable approach, without slowing down the daily business activities?

"How to" for HRM
::	How can you deal with the increasing demand from young graduates and recruits to show and understand your company’s commitment to CSR?
::	How can you reconcile your internal communication with your external communication (and PR) to avoid skepticism among the staff?
::	How can you ensure continual awareness of the environment among employees?
::	How can you encourage employees to participate when they may already be involved in another community projects?
::	How can you best convey your company’s CSR values to your staff and ensure alignment?
::	How can you identify and implement CSR projects in a sustainable manner with limited human resources?

"How to" for the Communication Department
::	How employees may be motivated to volunteer and be part of the organization’s CSR initiatives?
::	How the various strategies and departments may be aligned to share a common global view?
::	How engagements with external stakeholders can be aligned to the corporate goals?
::	How to define a strategic communication plan integrating the CSR dimension?
::	How to communicate effectively on CSR actions with the media with the clear distinguishing CSR from PR?
::	How to set up a CSR reporting system for board management, staff and stakeholders at once?
::	How to create a sustainability report in a cost-effective way?