CSR a matter of choice or necessity? | Dealing With Complexity | Potential Benefits | Resources
 
Being responsible is now no more a matter of choice for MNCs and SMEs. CSR is becoming a stronger reality in the business world for different reasons:
   
:: Globalisation (with its increasing cross-border trade, multinational enterprises and global supply chain) is raising real CSR concerns among the business community.
   
:: Governments and international organisations have developed guidelines, regulations or other instruments bringing social norms for acceptable conduct
   
:: Communications technologies play today a significant role in tracking corporate activities and disseminating information worldwide. NGOs regularly draw attention through their websites to business practices.
   
:: Consumers and investors show a strong interest in supporting responsible business practices.
   
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