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Increase Profitability
73% of top European business leaders believe that ustained social/environmental engagement can significantly improve profitability (Business in the Community’s FastForward Research 2002) |
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Improve staff efficiency and morale
"We are creating a place where our people want to work”
“In UK, where we have worked with the union, to introduce childcare vouchers for employees returning to work, there has been a 17% increase in the number of new mothers returning from maternity leave over the past 18 months” (National Australia Bank, Annual CSR report 2007) |
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Win the war for talent
“Most companies see CSR development, implementation and management as top-down. A strategic approach warrants greater ownership of the initiatives by employees who yearn to become co-creators of CSR values” MIT Sloan Management Review, Winter 2008 – Win the war for talent |
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Do well by doing the right things
“Motorola is a truly global business and operates in an industry that moves with breathtaking speed. This has brought both opportunities and risks for the company. Our corporate responsibility commitment enables us to identify opportunities while managing social and environmental issues so that we can do well by doing the right things.” Gregory Q. Brown, Motorola President and Chief Executive Officer, Sustainability Report 2007 |
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Enhanced brand value
64% of consumers across the 25 European countries want to know more about the social and ethical policies of companies (Enviromics International’s annual CSR monitor) |
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Create opportunities and open doors
“Following the corporate initiative of a new Environmental Charter, Accor hotels have initiated collective partnerships with associations, local authorities, etc. in order to preserve environment”. (CSR Europe, Study case, Accor Hotels Environment Charter and Practical Guide, 2008) |
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